Red Light Camera Proponents Launch Ad Campaign
ST. LOUIS (KMOX) – Missouri once again finds itself ranked high on a national list that it would rather not be a part of.
“Missouri is the 11th deadliest state when it comes to red light running fatalities,” says David Kelly, president and executive director of NCSR, the National Coalition for Safer Roads. “In 2009, 18 people were killed as a direct result of a red light runner.”
NCSR is launching a TV ad campaign featuring people who’ve lost loved ones in red light crashes.
The ad campaign, called “Portraits”, shares stories of individuals who were injured or killed in red light running collisions.
Each TV ad features someone talking about how their lives were forever changed by a red light runner, and also includes red light camera footage of crashes and near-misses in intersections.
“It is no longer okay for somebody else to put all of us at risk so that they can get someplace thirty seconds sooner,” Kelly insists.
Opponents criticize the presence of cameras at high-volume intersections as mere revenue generators, and question studies claiming they’ve saved more than 150 lives nation-wide over a 5-year period.