The Fall of the House of Busch
ST. LOUIS, Mo. (KMOX) – A new magazine article paints the heir to the Busch brewery empire as a “tragic figure”.
Bloomberg Businessweek Magazine documents what it calls “The Fall of the House of Busch” and the human drama that’s unfolded in the life of August Busch the Fourth, including the overdose death of his girlfriend Adrienne Martin.
“He’s had some well-documented issues in his personal life, he seems to have had a very difficult relationship with his father, and when he finally reached the top of his family company, something he had really wanted his whole life, by that point the company was in trouble in the market,” explains Editor Sheela Kolhatkar.
Kolhatkar says getting the full story was a challenge. “It was very difficult to get people in St. Louis to talk about this because many, many people in St. Louis had some connection to this company.”
She calls the sale of Anheuser Busch to InBev a big blow that left people in St. Louis reeling, “although the Busch family itself only owned a small percentage of the family by the time it was sold the sale was a strong symbolic one.”
“It really is a very sad and fascinating human and corporate drama.”
Kolhatkar was a guest on KMOX’s Mark Reardon Show.
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