ST. LOUIS (KMOX)- The United Way of Greater St. Louis has set the goal for its 2011 campaign; it’s a record $71 million.
United Way Spokesman Gary Dollar says that’s $3 million more than they raised last year.
Dollar says the goal higher this year, because the need is greater, “The agencies that we fund, 80% of them are reporting an increased demand for services. We know that due to the persistent unemployment and the challenging economy more people are in need of just basic needs: food, shelter, clothing.”
Dollar acknowledges that that could mean there are fewer people to give, he believes those who are doing well will step up, “Because, I probably know people who are unemployed. I know people who are challenged by the economy. I know people who have other kind of needs also and I’m fortunate to be where I am, I’m going to do a little more.”
He says that the St. Louis corporate community is also very supportive and will do their part.
The campaign runs from now through November 8.
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