Wash U, Mizzou Try to Keep Their Reputations Clean Online

ST. LOUIS (AP) — The University of Missouri and Washington University are among schools nationwide snapping up .xxx domain names to avoid links of their names to porn sites.

The St. Louis Post-Dispatch reports that the new address system is arriving soon for pornography providers. In a defensive maneuver, universities are registering their names with the .xxx address to keep names like washu.xxx and mizzou.xxx away from pornographers.

The new .xxx domain will be launched later this year, and before that, everyone with a trademark has the opportunity to reserve names.

(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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