AB President Dave Peacock Resigning
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ST. LOUIS, Mo. (KMOX) – Anheuser-Busch President Dave Peacock is stepping down and will be replaced by Luiz Edmond, the brewer’s North America zone president, according to Advertising Age.
Peacock was VP of marketing at Anheuser Busch when he was named President in 2008 as part of InBev’s takeover of AB.
The St. Louis native began working for Anheuser-Busch in 1992.
Peacock was one of the few remaining holdovers who had stayed with the company after it was acquired in 2008 by Belgium-based InBev. His departure comes in the wake of other big changes at the brewer’s U.S. division, which continues to lose market share in a tough economic environment and new competition from spirits that has hurt most big beer brands.
Advertising Age reports that a memo noting Peacock’s retirement said, “Dave’s experience and knowledge will continue to be valued in his new advisory role, helping with strategic decisions,”
Former AB Chief Creative Officer Bob Lachky, who left in 2009 told Ad Age, “The old AB culture has been expunged. The management team has been totally transitioned and that was to be expected.”
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