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TIAM Weekend: Super Bowl Commercials & Better Fathers

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A general exterior view of Lucas Oil stadium decorated with official Super Bowl XLVI signage prior to the game being played between the New York Giants and the New England Patriots on February 1, 2012 in Indianapolis, Indiana.   (Photo by Chris Graythen/Getty Images)

A general exterior view of Lucas Oil stadium decorated with official Super Bowl XLVI signage prior to the game being played between the New York Giants and the New England Patriots on February 1, 2012 in Indianapolis, Indiana. (Photo by Chris Graythen/Getty Images)

Weekend Programming
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What makes a great Super Bowl commercial? Annually, this one Sunday in the Winter has been the largest television platform of the entire year. Jim Stengel, former P&G Global Marketing Officer, once had the largest advertising budget in the world. He joins Brian Kelly & Maria Keena to discuss what everyone can look for during breaks in the game.

We learn about an initiative to help local fathers become better parents. Brian & Maria talk with Halbert Sullivan, President of the Father’s Support Center of St. Louis.

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