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New Missouri Bill Would Allow Advertisements On School Buses

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File -- Children take their bus to school. (credit: Don Murray/Getty Image)

File — Children take their bus to school. (credit: Don Murray/Getty Image)

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JEFFERSON CITY, Mo. (AP/KMOX) — A new bill proposed by House Republican Mike Kelley, of Lamar, will offer advertising space within and outside school buses.

At least half the potential revenue raised from advertising would go to schools’ transportation budgets and is intended to make up for shrinking state funding for school bus transportation.

The state Board of Education would write the rules for advertising, and some ads — including those that feature gambling, alcohol tobacco or political causes — would be automatically forbidden. The districts won’t be permitted to endorse products in ads.

According to the Advertising Educational Foundation, children (through age 12) are a $500 billion market. They spend around $200 billion–primarily for snacks, soft drinks, entertainment and apparel–and directly influence how $300 billion is spent in these categories and others including toys, health and beauty aids, gifts, accessories and school supplies.

(TM and © Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2012 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

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