JEFFERSON CITY, Mo. (KMOX) - To help drive home the point that seat belts save lives, the Missouri Coalition for Roadway Safety has announced a new campaign.
Three hundred winners at high schools across the state will receive an iTunes gift card worth $15 when they are spotted buckling up.
Here’s how it works: 175,000 window clings were distributed at Missouri high schools in preparation for an unannounced Seat Belt Spotter Day in March.
Teams of spotters will be out looking for 300 random teens wearing their seat belts and prominently displaying a seat belt window cling.
Seat Belt Spotter Day is part of the youth seat belt campaign that kicks off the month of March.
The campaign includes a combination of education and enforcement.
Law enforcement will be out in full force March 15-31 to crack down on unbelted teenage drivers.
Under the Graduated Driver License Law, teens are required to wear their seat belts and it is considered a primary offense, meaning they can be pulled over solely for not wearing a seat belt.
Teen seat belt use in Missouri currently stands at only 67%, much lower than the national average of 85%.
Visit www.saveMOlives.com to learn more about Seat Belt Spotter Day and how buckling up save lives.
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