ST. LOUIS (KMOX)- The St. Louis Regional Chamber and Growth Association recently announced that it is dropping the “Perfectly Centered, Remarkably Connected” slogan it adopted more than 5 years ago.
Instead, they will adopt the same marketing campaign as the St. Louis Convention and Visitors Commission — which is based on the term “St. Louis Is…”
Joe Reagan took over as RCGA president when Dick Fleming stepped down last year.
“Perfectly Centered, Remarkably Connected” was adopted under different leadership, was this a failed campaign?
Reagan doesn’t think so.
“No, I think what it is, is a campaign that’s now over,” Reagan says.
Reagan says the idea is to present a “unified brand strategy” when selling St. Louis to new residents and businesses.