The movie business is growing faster internationally than it is domestically. 3-D is more popular overseas than it is in the United States. The growth of the film exhibition business is broader overseas. In fact, a Chinese company called Wanda, based in Beijing, recently purchased AMC, the 2nd largest film exhibitor in the United States. The bottom line to all this is that in the not to distant future, the most important revenue numbers every week will be the ones that originate outside North America.
Over the long July 4th holiday, “The Amazing Spiderman” met but did not exceed its projections with $62 million for the weekend and a total of $137 million for its first six days in release domestically.
One of the surprise box office successes of the summer, the adult comedy “Ted” was second with $32.2 million. After two weeks in release, “Ted” has sold $119.9 million.
The animated hit “Brave” was in third place last weekend with $19.6 million.
The dark, gritty film about the drug trade, “Savages,” directed by Oliver Stone, came in fourth with $16 million. In fifth place with $15.6 million was “Magic Mike.” For more details on last weekend’s box office results, click on the link below.
The biggest opening on Friday July 13 is projected to be another animated 3-D film, “Ice Age: Continental Divide.” Animated, 3-D films, especially sequels, are proving to be sure things for big money at the box office this summer.