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Crimestoppers Rolls Out New, Graphic PSAs

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ST. LOUIS (KMOX) - Saying that citizens are the key to solving crimes, Crimestoppers is rolling out three graphic public service announcements to remind people that they can call in tips anonymously and be eligible for an up to one thousand dollar reward.

The PSAs depict a heroin overdose, a robbery and a murder.

Crimestoppers Executive Director Lisa Pichota says the goal is to remind people that they can call in tips anonymously.

“Crimestoppers has no caller IDs, no voicemails, the numbers don’t show up on our phone bills,” Pichota said.

St. Louis Circuit Attorney Jennifer Joyce says when you get the reward, it too will be done anonymously.

“They get a code number and when they get a call in, they give that code number and we work with them that way,” Joyce said. “Ultimately, they go to a third-party location and obtain the money through giving their code number”

St. Louis County Police Chief Tim Fitch also weighed in Thursday, saying he believes the videos will be effective.

“When you see this you’ll realize exactly how serious this is and how important it is,” Fitch said.

The Crimestoppers number is 866-371-TIPS.

Click here to view PSAs

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