ST. LOUIS (KMOX) – Budweiser and baseball, two American staples whose histories can be traced back to the late 1800’s, will continue going forward hand-in-hand…through at least 2018.
On Wednesday Anheuser-Busch and Major League Baseball Properties announced a six-year renewal of the sponsorship agreement that designates Budweiser as the “Official Beer” of Major League Baseball.
The contract extension continues a partnership that stretches back more than three decades.
As part of the sponsorship, Anheuser-Busch will have exclusive rights within the malt beverage category to use the MLB marks and logos.
Budweiser will also be presenting sponsor of MLB Opening Week and the Player of the Month awards.
New in 2012, Budweiser will be the presenting sponsor for the first-ever Wild Card Games, the single-elimination games between the two Wild Card qualifiers from each league.
MLB expanded the post-season format earlier this year.
“MLB has a broad and growing fan base and our partnership gives Budweiser a presence with a large and loyal audience of adult beer drinkers,” said Blaise D’Sylva, vice president of media, sports and entertainment marketing at Anheuser-Busch. “As the Official Beer sponsor, our focus is on Budweiser enhancing the baseball experience for fans, whether in-game or at home, through exclusive content and unique opportunities at point-of-sale, on-premise and via our social media channels.”