ST. LOUIS, Mo. (KMOX) – Anheuser-Busch InBev has recruited a big name to promote its Bud Light Platinum brand.
Thursday officials from InBev announced that music superstar Justin Timberlake has signed on as the Creative Director at Bud Light Platinum. He will provide creative, musical and cultural curator for the brand. Terms of the deal were not disclosed.
The partnership kicks off during Sunday’s Grammy Awards, when Timberlake will appear in a new 60-second Bud Light Platinum ad, “Platinum Night.” The ad will feature Timberlake’s new single “Suit & Tie.”
InBev has worked to align the brand closely with music, including using tracks by Kanye West and Avicii in the first ads for the brew.