This week’s movie box office totals were a one horse race as “Oz: The Great and Powerful” sold millions more in tickets than its nearest competitor thanks to a great pre-release marketing campaign that built up a lot of audience anticipation.
“Oz: The Great and Powerful” tallied $80.3 million its opening weekend. Those numbers exceeded expectations. It was the largest weekend gross of any movie in 2013. In fact, it was the third largest weekend gross of any film in the month of March.
“Jack the Giant Slayer,” another film proving the popularity of 3-D, came in second with $10 million.
“Identity Thief” with Jason Bate and Melissa McCarthy was third scoring $6.3 million. In fourth place with $5.4 million was “Dead Man Down.” In fifth was “Snitch” with $5.1 million. For the rest of the numbers from the weekend’s box office, click on the link below.
Among the films opening next weekend is “The Incredible Burt Wonderstone,” a comedy about magicians. It stars Steve Carrel and Jim Carrey.