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Reality Star Paul Teutul Sr. In St. Louis To Unveil ‘Black Flag’ Chopper

Brett Blume
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5/20/13-Orange County Chopper head honcho Paul Teutul Sr. sits astride the custom-made motorcycle he and his crew in New York spent five weeks building from the ground up for St. Louis-based United Industries as they relaunch the Black Flag line of insecticides. (KMOX/Brett Blume)

5/20/13-Orange County Chopper head honcho Paul Teutul Sr. sits astride the custom-made motorcycle he and his crew in New York spent five weeks building from the ground up for St. Louis-based United Industries as they relaunch the Black Flag line of insecticides. (KMOX/Brett Blume)

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ST. LOUIS (KMOX) -  The Man with the Mustache known far and wide for his custom motorcycle know-how and his no-nonsense attitude made a stop in St. Louis Monday morning.

Reality star Paul Teutul Sr. (American Chopper on the Discovery Channel) brought along the black and yellow motorcycle that he and his crew at Orange County Choppers in New York spent the past five weeks building from the ground up.

The custom ride was commissioned by Earth City-based United Industries to accompany the unveiling of a new line of Black Flag pesticide products.

“(Teutul’s) a great personification of what we’ve done with that brand to relaunch it,” explained Randy Lewis, senior vice president and general manager for United Industries. “It’s quick, it’s no-nonsense, it’s powerful.”

Known as a man of few words (unless those words are directed at his own self-described “dysfunctional family”) Teutel Sr. did not disappoint when asked why he agreed to get involved in this project.

“Why not?” came the gruff reply.

But then he chuckled a bit at his own expense and may have even broken into a smile, although the trademark Fu Manchu mustache made it hard to tell.

“Their brand (Black Flag) is a real strong brand and I think it’s coming back even stronger,” Teutel said. “I think it’s a lot like we are, you’ve got to keep the brand strong.”

He based the look of the low-riding chopper on the colors of the Blag Flag can.

A second custom-made bike will be given away to a customer in an online sweepstakes.

Learn more at Black Flag’s Facebook page (www.facebook.com/blackflaginsectcontrol).

United Industries, which employs more than 450 people nationwide and 250 in St. Louis alone, manufactures 70% of the products they sell locally.

They acquired the Black Flag brand in 2011 and Lewis says the launch of the new line of insecticides propels them from the value category to the premium space.

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