KANSAS CITY, Mo. (AP) Crayola has announced a new program for recycling its plastic markers, a move that comes about a year after a group of schoolchildren petitioned the crayon maker to start such a program.
Crayola, a subsidiary of Kansas City-based Hallmark Cards, says under its ColorCycle program, students in kindergarten through 12th grade can collect used markers and send them to a recycling facility. Crayola will pay the shipping costs.
A group of schoolchildren in San Rafael, Calif., started an online petition in Spring 2012 aimed at encouraging Crayola to start a “take-back” program for used-up markers. Crayola, based in Easton, Pa., said then that the company didn’t have facilities for a recycling program.
Crayola says now that about 125 schools are participating in the program, set to officially launch this summer.
© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.