St. Louis Cardinals: Not the Best ‘Bang for your Buck’ in Baseball
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ST. LOUIS (KMOX) – The St. Louis Cardinals fall in the middle of the pack when it comes to the most “bang for your buck” at Major League Baseball games.
Marketwatch reports a new study from TicketCity, a Texas-based ticket reseller, that uses a complex formula when it comes to ranking the ball clubs. The three key factors for each club at home include the median price for tickets on the resale market, the winning percentage, and the skill level of opponents. Basically the team that costs less, wins more and faces tougher competition usually ranks higher. “Bang for your buck” continues to be a hot topic in baseball after the movie “Moneyball” based on the Oakland Athletics past success with one the lowest payrolls in the game.
TicketCity ranks the Cardinals 14th out of the 30 MLB clubs, with a ticket resale price of $33 and .644 winning percentage. The Cardinals are currently 47-29, the best record in baseball.
One of the Cardinals division rivals the Pittsburgh Pirates, took the top spot on the list. The Pirates have a solid home record in the tough National Central division and also have the lowest median resale price at $15.
The Cardinals are actually the lowest on the list when it comes to the Central Division. The Milwaukee Brewers at 10th on the list and the Cincinnati Reds fall in at 12th. The Chicago Cubs come in one ahead of the Cardinals at 13.
The Houston Astros, making their American League West debut after moving from the NL Central Division, is last on the list because of the worst record in the AL and median resale price of $36.
TicketCity officials say the idea is to look at a team’s appeal in a broader, value-driven context.
Pricing has been a sensitive topic for the MLB as prices have soared in the recent years. In 2013, the average nonpremium seat was $27.73, which was a 2.7 percent increase from the previous year and the biggest jump since 2009, according to Marketwatch.
Many question the use of resale prices because as team continue to win, the price of tickets go up. According to Marketwatch, TicketCity communications director Meredith Owen says he believes that resale prices for the Pirates have remained low because of “fans’ skepticism of the team’s early-season success.”