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Schnucks Scrambling To Keep Up With Demand For Twinkies, Other Hostess Products

Brett Blume
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Lori Silvey, assistant bakery manager, stocks the shelves with the first batch of Hostess Twinkies and Cupcakes that have arrived at Schnucks in Ballwin, Missouri on July 13, 2013. Hostess products are returning after a bankruptcy court approved the company's closure in November 2012, putting 15,000 workers out of a job. Hostess has reintroduced the Twinkie, Cupcake and doughnut lines so far with national rollout of the products on July 15. UPI/Bill Greenblatt

Lori Silvey, assistant bakery manager, stocks the shelves with the first batch of Hostess Twinkies and Cupcakes that have arrived at Schnucks in Ballwin, Missouri on July 13, 2013. Hostess products are returning after a bankruptcy court approved the company’s closure in November 2012, putting 15,000 workers out of a job. Hostess has reintroduced the Twinkie, Cupcake and doughnut lines so far with national rollout of the products on July 15. UPI/Bill Greenblatt

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ST. LOUIS (KMOX) - Hostess Twinkies are back and they’re flying off the shelves of St. Louis area grocery stores.

Schnucks, for one, can’t keep them in stock.

A call to the Ballwin store revealed that the Hostess shelves are already empty today and that more aren’t scheduled to arrive until Tuesday.

“As soon as it came in to our warehouse we put the product into distribution out to our stores,” says Kevin McFadden, category manager for Schnucks Market bakeries. “We’ve had a lot of reports of stores that have sold out almost within the day that it arrived in the stores.”

He calls it a perfect storm…of deliciousness.

“People have really been anticipating this return,” according to McFadden. “The PR out there has been tremendous and the response from our customers has been tremendous. They have been waiting for this moment and they’re responding in droves.”

Don’t despair if you haven’t been able to get in on the first wave of returning Hostess treats.

Schnucks expects to receive more orders for Twinkies, Hostess cupcakes, bagged donuts and other top sellers later this week, and they’ll start showing up on store shelves at right away.

Production of Twinkies had been on hiatus for eight months after Hostess went bankrupt.

Look for the return of other Hostess favorites, like Mini Muffins, Fruit Pies, Ho Hos, Suzy Qs, Zingers and Sno-Balls in the near future.

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