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ST. LOUIS (KMOX) - Tourism officials say St. Louis ended fiscal year 2013 on a hot streak.

John Bettag, Vice President of Sales for the St. Louis Convention and Visitors Commission, says that the key is repeat business from conventions that have had a good experience in St. Louis.

“They’re happy with St. Louis and they’ve looked at us as a home,” he said. “Some of these others who are new to St. Louis, it’s because of the destination and the development that’s occurred over the recent years: immense changes in the downtown, we’ve got an outstanding hotel package, we’re very accessible.”

Bettag says contracts that were signed during the FY 2013, which ended June 30, will bring in an estimated $380 million in direct spending in future years.

A Church of God in Christ convention brought 35,000 visitors this year and has vowed to stay in St. Louis through 2016. Joyce Meyer Ministries hosted 20,000 attendees and also pledges to stay for three years.

St. Louis will host another NCAA men’s basketball regional next spring.