ST. LOUIS (KMOX) – It’s become a sign of fall, much like falling leaves and football but now pumpkin beer, like Christmas shopping season, is arriving earlier every year.
In fact, St. Louis consumers started seeing the pumpkin brew on store shelves in August.
O’Fallon Brewing President Jim Gorczyca says there is demand for it year-round but it really belongs in the fall.
“I don’t think people really get into the real season of drinking pumpkin beer until the weather starts to change and we start to see that in early and mid-September,” he explained.
O’Fallon introduced its pumpkin beer in 2004. Gorczyca says they’ve seen growth every year and in every package available.
“We started out in six-pack bottles, then we offered 12-pack bottles as well and this year, for the first time, we’ve offered pumpkin beer in cans,” he said.
Gorcyka says pumpkin beer sells best in September and October but it still does well through Thanksgiving.
“We do advertise our pumpkin beer as being like a piece of pumpkin pie in a bottle,” he says, adding that some drinkers have been known to add whipped cream.