ST. LOUIS, Mo. (KMOX) – A&E’s Duck Dynasty has taken reality TV by storm, and now the Missouri Lottery.
Starting today, September 20th, people can buy Duck Dynasty scratcher tickets.
The new $2 Scratchers game features the camo-clad Robertson family on five different designs – Willie, Phil, Si, Jase and all four in the “Quack Pack.” Players can win up to $30,000 cash or one of 1,000 “Duck Dynasty®” merchandise prize packages.
“We are thrilled to be the first lottery to work with MDI Entertainment to offer this licensed property as a lottery ticket,” said May Scheve Reardon, executive director of the Missouri Lottery.
“We’re constantly looking for hot themes in the entertainment world that will resonate with our players. A&E’s ‘Duck Dynasty®’ is television’s top-rated non-fiction cable series, so we know our players are going to love it.”
Reardon added that the game’s launch precedes Missouri’s 2013 duck season.
“Not only is the show a huge hit, but the series and the family are co-branded on many products at big retail chains,” she said. “This brand recognition should help us generate strong sales, which in turn will help us ‘Play It Forward’ by raising more money for public education.”
To play the game, just match “Your Numbers” to either “Winning Number” to win the corresponding prize. Reveal a duck call symbol and win the prize automatically. Reveal a duck symbol and win all 10 prizes.
One thousand “Duck Dynasty®” prize packages will be available instantly in the game. The packages include: a collapsible tent with carry bag, two custom-designed sleeping bags, an insulated bottle set with a 17-ounce Thermos and two mugs, a men’s and women’s hooded sweatshirt, a men’s and women’s hooded baseball cap, an LED solar and handcrank lantern and two 24-ounce mason jars.