Game 1 Garners 8.6 Nielsen Rating, Beltran Most Discussed Player Online
ST. LOUIS (KMOX) – If there is a silver lining for the St. Louis Cardinals after a lopsided defeat at the hands of the Boston Red Sox last night, it is in the television ratings.
According to Major League Baseball, Game 1 of the 2013 World Series drew 14.4 million viewers, an 18 percent increase from last year’s Game 1 between the Detroit Tigers and San Francisco Giants.
Viewership peaked at 16.9 million viewers during the second inning when Boston pulled ahead 5-0 over the Redbirds.
FOX, which broadcast the game, earned an 8.6 national Nielsen rating, the top rating Wednesday night. Nearly 40 percent of Nielson viewers in Boston and 36 percent in St. Louis tuned in.
Major League Baseball also touted the game’s popularity on social media. The league says 793,332 tweets were sent from 359,992 people, making it the most talked-about television program of the night.
While the Red Sox won the game, Cardinals outfielder Carlos Beltran was the most talked about player, mentioned in 63,000 tweets.