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Report: Fast Food Giants Still Targeting Children

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CBS St. Louis (con't)

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ST. LOUIS, Mo. (KMOX) – A new report from researchers at Yale University shows fast food restaurants are still targeting kids with their advertising.

Marlene Schwartz with the Yale-Rudd Center for Food Policy and Obesity says parents might just give in because they simply feel overwhelmed by the constant bombardment on TV and at the restaurant.

“They put toys with the meals, they have very appealing marketing,” she told KMOX’s Total Information AM. “So it really is difficult for parents to fight against that force all the time.”

Schwartz says when fast food chains claim they’re changing their menus “for the public good” it should be taken with a big grain of salt.

Listen to her full interview below:

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