Executive Edge: Jennifer Labit of Cotton Babies

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Mark Reardon
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olin bs cnt 4 color cmyk1 Executive Edge: Jennifer Labit of Cotton Babies

This week Mark Reardon spoke with Jennifer Labit during the Washington University Olin Business School Executive Edge.

Jennifer Labit is the founder and CEO of Cotton Babies, Inc, a leader in the cloth diaper industry for more than 10 years. Cotton Babies manufactures the best-selling bumGenius® cloth diaper line, as well as Flip® hybrid system and Econobum® budget diapers.

Cotton Babies began with $100 of product in a green milk crate in 2002, and has grown into the leading cloth diaper manufacturer and natural parenting retailer in the U.S. Jennifer is an active, well-known voice within the cloth diapering community, having served as the founding chair of the Real Diaper Industry Association (RDIA) and providing regular commentary on the Cotton Babies blog and her personal blog, jenniferlabit.com. As a devoted mother of four, she has developed her business under the premise that every parent should leave Cotton Babies feeling like a good parent.

The innovation and popularity of Cotton Babies has garnered notable media coverage including Time Magazine, Parents, The Washington Post and The New York Times. As a respected entrepreneur, CEO and female business leader, Jennifer has earned a number of honors including the St. Louis Business Journal’s 40 Under 40, Ernst & Young Emerging Entrepreneur of the Year award in the Central Midwest Region, Top Women Business Owners, Winning Women, and the St. Louis Business Journal’s Most Influential Business Women.

Jennifer’s community impact and philanthropic efforts include:

Launch and implementation of Cotton Babies Love, the philanthropic arm of Cotton Babies that distributes diapers and diapering assistance/education to families in need.
Providing diapers, covers and financial assistance to the Sheltering Wings Orphanage in Burkina Faso, West Africa
Numerous speaking engagements offering guidance and expertise on the topic of cloth diapers.

Jennifer studied computer programming at the University of Missouri and earned her MBA at Washington University. She holds eight U.S. patents for her diaper designs. In her free time, Jennifer enjoys spending time with her husband, three sons and daughter, at their home in St. Louis. You can also catch Jennifer online, via Facebook and Twitter.

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