Cold Weather, Mizzou Football Keep Missouri Shoppers Home

ST. LOUIS (KMOX) – With Christmas fast approaching, it was a lackluster weekend for Missouri shopping malls.

Dave Overfelt, President of the Missouri Retailers Association, says you can blame it on the weather.

“There’s absolutely no doubt that cold weather has hurt this past week,” Overfelt says.

“I mean, this is a pretty big cold snap for this time of year and threw a lot of people off guard going from the 50s, close to 60s in some areas, last Wednesday to below zero [degrees] in some parts of the state,” he adds.

Overfelt says it also appears that two big University of Missouri football games kept a lot of people home.

Looking ahead, he expects the shoppers to return soon, lured by big promotions before Christmas. Also, male shoppers are known to procrastinate their shopping until the days just before the holiday.

Overall, the Missouri Retailers Association anticipates a four percent increase in holiday shopping this year.


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