Brewmasters Become the New Faces of Beer

The goal is to help breweries stand out from competitors

ST. LOUIS (AP) — Brewmasters are adding to their roles overseeing beer production.

The St. Louis Post-Dispatch reports that they’re also hosting dinners pairing beer and food, leading tours, handing out samples and educating consumers about hops, malts and yeast. The goal is to help breweries stand out from competitors.

Stephen Hale has spent the past 22 years brewing beer at the St. Louis Brewery LLC, maker of Schlafly brand beers and St. Louis’ largest craft brewer. The former teacher says he enjoyed talking to the throngs of home brewers and the general public who visit their locations downtown and in Maplewood.

Bigger brewers also are following the trend. In April, St. Louis-based Anheuser-Busch, the North American unit of A-B InBev, began a new television ad campaign featuring its brewmasters.

___

Information from: St. Louis Post-Dispatch, http://www.stltoday.com

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments

One Comment

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS St. Louis

Live Inspired
Photography In A Flash

Listen Live