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‘Lyft’ Car Service Looking in St. Louis

The company is raising some St. Louis eyebrows with an ad on Facebook
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Photo courtesy of Lyft

Photo courtesy of Lyft

calhoun2 Michael Calhoun
A native St. Louisan, Michael Calhoun grew up listening to the Voice...
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ST. LOUIS (KMOX) – Lyft, an app-dispatched car-sharing service known for its fuzzy pink mustaches on the front of cars, is looking for interested drivers in St. Louis — but isn’t ready to hit the road.

The company is raising some St. Louis eyebrows with an ad on Facebook, soliciting interested drivers.

Lyft ad on Facebook

Lyft ad on Facebook (Click for larger view)

KMOX reached out to a spokeswoman late Tuesday for an explanation. We were told:

“We are currently testing ads in 20 cities where Lyft is not operating but that we are interested in exploring. While St. Louis would be a great city for Lyft, we have not made any plans to launch there at this time.”

Lyft and competitor Uber are growing more popular in cities from Seattle to San Francisco for using mobile apps to connect people looking for rides with those who have cars and are willing to give a lift. It’s basically a crowd-sourced (and often less expensive) cab ride.

Lyft’s drivers put the puffy, fuzzy pink mustaches on the grills of their vehicles to help customers identify them. You’ll also probably get a fist bump from a Lyft driver, who’ll then invite you to sit in the front seat and chat it up with you. The appeal of these services is obviously the “fun” and social factor.

(Fast Company recently took an look at the lifestyle differences between Uber and Lyft from a driver’s perspective.)

The St. Louis Metropolitan Taxicab Commission last month changed the rules (to the dismay of many cab companies) to allow app-dispatched car services, like Lyft, Uber and Carmel, which specializes in luxury vehicles and will be the first to launch in the area.

Lyft customers find and request a car on their phones, then give the driver a "donation" in exchange for the ride.

Lyft customers find and request a car on their phones, then give the driver a “donation” in exchange for the ride.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
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