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San Francisco Start-Up Finds New Home in St. Louis

Introduces paper notebook that syncs with the cloud
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The Mod Notebook by Need/Want

The Mod Notebook by Need/Want

calhoun2 Michael Calhoun
A native St. Louisan, Michael Calhoun grew up listening to the Voice...
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ST. LOUIS (KMOX) - It’s kind of simple when you think about it—a paper notebook that comes with complimentary scanning, combining the best of both analog and digital worlds.

The Mod Notebook is the latest product from a company that grabbed attention when it moved from San Francisco to St. Louis. The product, billed as a notebook that syncs with the cloud, was almost sold out a day after launch.

“You really can’t beat a pen-and-paper input device,” says Need/Want co-founder Jon Wheatley. “However, as far as a storage device goes, nothing beats digital. You can have infinite amounts of notes and images in the cloud.”

Co-founder Marshall Haas says it solves the problem of tablets being awkward but paper taking up space. The notebook comes with an envelope that you send in, and then the notebook gets scanned.

“We carry around thousands of dollars of computer equipment, but at the end of the day we still carry around a paper notebook,” Haas says.

Right now, the scanning takes place in New York State, but Haas says they intend on moving those jobs to St. Louis soon. (“Like yesterday,” actually.)

Wheatley, whose blog post about the California to St. Louis sojourn made national headlines in January, says the merits of the move are kind of obvious. He feels like he’s in on the ground floor of something in St. Louis.

“Just matching a San Francisco salary, but living in St. Louis and having a hugely decreased cost of living will be very, very attractive to a lot of people, I think,” he says.

And the domino effect continues—a friend of theirs with a start-up is moving here from Seattle at the end of the month.

Need/Want co-founders Jon Wheatley and Marshall Haas (photo provided)

Need/Want co-founders Jon Wheatley and Marshall Haas (photo provided)

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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