ST. LOUIS (KMOX) – For anyone who’s ever had to aimlessly dart all over an unfamiliar grocery store to grab everything, St. Louis start-up Aisle411’s app is like a GPS for that inefficient shopping list.
The company has mapped out the shelves of some 12,500 stores across the country.
That’s what prompted Google to call.
The tech giant was working on an augmented reality device called “Project Tango” that would recognize surrounding environments and add 3D elements.
“That team actually reached out to us and said, hey, we think the work you’ve done in organizing all the retailers’ data could instantly apply to ‘Project Tango’ and bring it to life,” Aisle411 co-founder Nathan Pettyjohn told KMOX News.
What came out of their collaboration is a device that hooks to the handle of a shopping cart and transforms shopping into a 3D game.