Is the Specialty Cupcake Craze Crumbling?
ST. LOUIS (KMOX) - News broke this week that New York-based “Crumbs Bake Shop” is closing every store coast-to-coast.
Does this mean that the specialty cupcake craze is crumbling?
Sauce Magazine executive editor Ligaya Figueras says this certainly doesn’t mean people have stopped loving cupcakes.
She notes that in food, as in fashion, trends come and go.
“Donuts are on the rise and everyone is really excited about possibilities with donuts, but there’s certainly still a strong cupcake presence in St. Louis,” she says.
But Figueras says the next big food trend about to engulf St. Louis and the entire country will be individually-sized pies.
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