Is the Specialty Cupcake Craze Crumbling?

Brett Blume (@brettblumekmox)

ST. LOUIS (KMOX) – News broke this week that New York-based “Crumbs Bake Shop” is closing every store coast-to-coast.

Does this mean that the specialty cupcake craze is crumbling?

A Crumbs Bake Shop sits empty after it was announced Crumbs is closing all its stores on July 8, 2014 in New York City. Crumbs has closed all of its locations after low sales, a reported a loss of $18.2 million last year, and after being de-listed by Nasdaq last week. Crumbs opened in 2003 in New York City and had 65 locations as of April, 2014.  (Photo: Andrew Burton/Getty Images)

A Crumbs Bake Shop sits empty after it was announced Crumbs is closing all its stores on July 8, 2014 in New York City. (Photo: Andrew Burton/Getty Images)

Sauce Magazine executive editor Ligaya Figueras says this certainly doesn’t mean people have stopped loving cupcakes.

She notes that in food, as in fashion, trends come and go.

“Donuts are on the rise and everyone is really excited about possibilities with donuts, but there’s certainly still a strong cupcake presence in St. Louis,” she says.

But Figueras says the next big food trend about to engulf St. Louis and the entire country will be individually-sized pies.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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