Uber Giving Away Free Ice Cream Instead of Rides Today

ST. LOUIS (KMOX) – Ride-sharing service Lyft challenged St. Louis taxicabs and got run out of town.

Now, Lyft’s $17 billion big brother, Uber, is coming to St. Louis today, not to try and offer people rides, but to give away free ice cream.

“St. Louis is, I believe, the largest city in the United States without Uber,” says Uber Midwest general manager Kenny Tsai.

Today, you can just use the Uber app as if you were ordering a ride in another city, and you’ll get ice cream instead. It works between the hours of 11 a.m. and 5 p.m.

Tsai also says Uber is negotiating with the Metropolitan Taxicab Commission for the right to let people give other people rides, but those talks are going very slowly.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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