ST. LOUIS (KMOX) – Ride-sharing service Lyft challenged St. Louis taxicabs and got run out of town.
Now, Lyft’s $17 billion big brother, Uber, is coming to St. Louis today, not to try and offer people rides, but to give away free ice cream.
“St. Louis is, I believe, the largest city in the United States without Uber,” says Uber Midwest general manager Kenny Tsai.
Today, you can just use the Uber app as if you were ordering a ride in another city, and you’ll get ice cream instead. It works between the hours of 11 a.m. and 5 p.m.
Tsai also says Uber is negotiating with the Metropolitan Taxicab Commission for the right to let people give other people rides, but those talks are going very slowly.
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