Group Launches Billboard Campaign to Encourage Conversations About Race

Carol Daniel

ST. LOUIS (KMOX) – A series of billboards is going up Wednesday in the St. Louis metro area will encourage people to talk about some difficult issues.

The billboards are being installed by the Diversity Awareness Partnership. Executive Director Reena Hajat Carroll says the aftermath of the Michael Brown shooting are highlighting the need to talk about racial disparities in our region in education, health and employment.

“I think we’re not talking to one another because we know what we know, and we’re very comfortable with what we know,” she says. “So, anytime difference is built into the equation, it does get uncomfortable, it gets difficult, it’s hard, it’s awkward.”

The billboards will say, “Listen. Talk. Learn. – Start The Conversation,” and “Listen. Talk. Learn. – What Can We Do Better?”

The Diversity Awareness partnership is offering free diversity facilitation training for those who would like to learn how to have the conversation effectively. Five sessions of the diversity facilitation training have been held already. The next 2-hour session is Sept. 9.

One digital billboard with the diversity message is already up at Tesson Ferry and Gravois.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)


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