STUDIO CITY, Calif. (KMOX) — The Rams’ pitiful performance on the field in St. Louis gave team execs time to plot their move to Los Angeles, a process that began as far back as the summer of 2013, vice president of football operations Kevin Demoff revealed at an event this month.
Demoff even said he distracted himself with the stadium project in Inglewood, Ca. after quarterback Sam Bradford tore his A.C.L. in 2014.
“Our season’s about to be a trainwreck,” Demoff recalls thinking at the time, “and if can focus on something else, that would be great.”
He was on a plane to San Francisco the next morning.
Fast forward to just last fall, and “either thankfully or not thankfully,” Demoff said the Rams’ losing fortunes freed up the time for him to put together a relocation application.
“We went on a four-game losing streak in the middle of November, so we went from being in the play-off hunt and having a seed to being woefully out of the play-off hunt, which allowed us a little more time to talk about this and to put things together,” he recounted.
The relocation process, he said, began with an early morning phone call from team owner Stan Kroenke in the summer of 2013, excited about the potential site in Inglewood. He recalled covert meetings in the Bay Area and in Denver with developers and architects.
He also said St. Louis’ chances were torpedoed when the city declined to spend $700 million on a rebuild of the Edward Jones Dome. That, however, would’ve only tied the team to St. Louis for another decade.
Demoff used the word “unbelievable” to describe the proposed stadium complex and opportunity to move to Los Angeles. He said he was giving the crowd the same presentation given to NFL owners.
But he also said those who wanted the “unadulterated truth” could talk to him one-on-one afterwards.
The event, at a private high school in the LA suburbs, was live streamed and video of it was first posted by the Sporting News.
(TM and Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)