Anheuser-Busch holds event in St. Louis geared toward marketing for millennials
The grand prize group from the hack-a-thon will win tickets and airfare to Bud Light’s Whatever U.S.A. in California.
Anheuser-Busch is under fire this week after the company advertised a tagline that, some say, promotes rape culture.
Schlafly’s delivery trucks say they hail from “America’s craft beer capital,” and, as KMOX’s Michael Calhoun found it, it’s a tagline that might actually ring true.
The museum, which includes 400 objects, or about 10 percent of the brewery’s collection of historical items, opens Monday as part of expanded tour offering.
The ad shows mustached hipsters smelling colorful beers, while saying Bud is not “brewed to be fussed over.”
Anheuser-Busch InBev creates a new marketing office in New York and shifts up to 250 top executives from St. Louis to the Big Apple.
One of St. Louis’ most prominent corporations plans to shift an undetermined number of jobs to New York as part of a restructuring of its sales and marketing operations.
It’s unclear if iconic St. Louis horses will be in Budweiser’s Super Bowl ads.
Katz was once the highest-ranking female executive at the brewery. She sued her former employer claiming gender discrimination. A jury ruled in favor of Anheuser-Busch in May.