Kmart Ditching 'Plus-Sized' For 'Fabulously Sized'Typically, female clothing sized 14-16 is typically branded “plus-size." However, the average U.S. woman wears a size 16-18.
Lion's Choice Names New CEO Mike KupstasHe's known as an executive who "knows how to build a brand with a soul."
The Super Bowl Ads Everyone Already Knows AboutOne ad features Patriots QB Tom Brady and shockingly Doritos will not have a commercial this year.
Memphis Redbirds Rebranded Logo, Jerseys 'To Capture Soul of City'The primary logo replicates that of a neon street sign, quickly calling to mind Memphis’ iconic Beale Street, located just a few blocks from the ballpark.
Wash U Prof: New Bud Can A "Suds Dud"Aesthetic change alone won't create hoped-for sales boost.
Generic Drugs: Better Than Brand Names?Consumer Reports: generic prescription drugs can be cheaper, safer, & more effective.

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