Brad Choat

ST. LOUIS (KMOX) – Valentine’s Day is the busiest day of the year for floral shops.

Chuck Knoll of Walter Knoll Florists tells KMOX News he’s expecting a huge day on Monday, “We’ll do more commerce, more deliveries, this February 14th than any other day of the year. It’ll probably be busier than the past 3 to 4 years, quite possibly busier than the next 3 to 4 years.”

Knoll says the upturn in the economy helps, as well as Valentine’s Day falling on a Monday.

He says people traditionally don’t buy as many flowers when the holiday falls on a weekend, plus there’s just something special about getting flowers on a Monday that brightens a whole week. 

Knoll says many customers will have just one item on their minds, “There’s no question, the number one thing we sell on Valentine’s Day is red roses. That’s because they have such deep meaning. Everyone knows red roses are for love.”

He says this year’s supply of roses is a good one, however it’s costing floral shops a bit more to get their hands on them.

Knoll says it’s a matter of “supply and demand” at the commodity market, “Those roses are up almost 50 to 75 percent over what they were six months ago, and that’s very normal. But what the consumer will pay, the retail price, won’t change. Most floral shops haven’t raised prices for them.”

He says Walter Knoll Florists gets its Valentine’s Day roses from mountain ranges of South America, places like Ecuador and Colombia.

Copyright KMOX News


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