Carol Daniel

ST. LOUIS (KMOX) –  We’re now just one day away from Opening Day, a virtual holiday for Cardinal Nation.

But with all the excitement of a new baseball season, the St. Louis Cardinals are also once again working behind the scenes to do as much in the community as they’re doing on the field.  

Michael Hall is vice president of Cardinals Care and Community Relations, which has a simple, self-appointed mission:  to care for kids. 

The flagship effort is known as Redbird Rookies aimed at getting kids ages 5 to 13 outside and playing baseball.   

“While we support them on-field through baseball, we also support them off-field in health mentoring, education and cultural arts,” Hall tells KMOX News.

He says they currently serve more than 4,500 participants but are always looking for more.

Redbird Rookies is a non-competitive league, with Rawlings providing all the equipment free of charge.

 League organizers and coaches are all volunteers. 

“We teach the kids how to play the game, teach them what the game is about,” Hall says.  “But that’s not the most important thing.  The health education, the mentoring and the cultural arts is what we like to do on the back end.”

That, of course, takes money.

They hold several fundraisers throughout the year, with the largest happening each January during the Cardinals Winter Warmup.

Donations are always welcome, and a link to Cardinals Care can be found at


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