ST. LOUIS (KMOX) –  It’s gut-check time for the Cardinals, who enter Wednesday afternoon’s game against the Phillies with their backs against the wall, just one more loss from elimination.

Among those hoping they can rally for wins in the next two games and continue their 2011 post-season run will be downtown business owners – especially bars and restaurants near Busch Stadium.

Tony Mott, manager of Hot Shots located just two blocks south of the stadium on Broadway, was asked what each home playoff game means for his business.

“Money, money, money,” Mott instantly shot back.  “The more the Cardinals are winning, the better we do.”

A new report out from economist Ruth Sargenian with the St. Louis Regional Chamber and Growth Association bears that out.

She calculates that the economic impact of the Redbirds appearing in the National League Division Series will approach $5.2 million per game.

That’s based on the assumption that the games would draw 46,200 attendees per game, with some 40% of those from out-of-town.

The numbers continue to add up the longer the Cardinals manage to stay in the playoffs.

“If they go the maximum number of games and win the World Series, it would represent $56 million for the region,” said RCGA president  & CEO Dick Fleming.

Back at Hot Shots, all manager Tony Mott cares about is that the Cardinals win Wednesday and stay alive for as long as they can.

“It has a dramatic impact (on our bottom line),” Mott pointed out.  “We can see increases of up to 15-to-25 percent.”

First pitch for Game 4 is scheduled for 5:07 pm Wednesday on KMOX.

The Charter Communications pregame show kicks off at 4:07.

Copyright KMOX Radio

  1. says:

    Keeping the Opera House closed most of October and November is
    marketing ‘suicide’. It costs the region $40 million in entertainment-driven revenue-not only people not coming here, but St. Louisans going elsewhere for
    big Downtown entertainment.

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