ST. LOUIS–(KMOX)–Don’t look for the clydesdales to come clopping down the street, pulling the Anheuser-Busch beer wagon at this year’s Rose Parade in Pasadena, California.

Breaking a tradition going back to 1953, the clydesdales won’t attend this year’s parade.  The New York Times reports the brewer decided to quit the parade to concentrate on sponsorships that target “a higher concentration of beer drinkers.”

Reporter Bill Spain with Marketwatch says it’s another sign of changing corporate culture at the brewery, following the buyout by Inbev.

“Carlos Brito, the CEO, has repeatedly asserted that they’ll keep the clydesdales over the last three years,” Spain said, “So, I don’t think just from a PR perspective that they’re ever going to get rid of them entirely.   Although, we may be seeing less and less of them.”

Copyright KMOX

Comments (2)
  1. stlmom4 says:

    We always LOVE seeing the Clydesdales and look forward to the Rose Parade float. Say it ain’t so!

  2. Joe Huff says:

    TYPICAL!!! Another way of saving money. InBev, a foreign company, takes over and does away with the clydesdales being in the parade. What a disappointment. I guess I’ll switch to another beer. You make billions of dollars off this product and don’t want to spend a little money for this great advertisement of a product????? Poor choice. Next you will pull them from openning day at Busch Stadium.

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