ST. LOUIS (KMOX) – He just couldn’t let the beer brewing tradition in the Busch family die.

Billy Busch, the Son of August Busch Junior, is brewing “Kraftig” (Pronounced Kref‘-tig) and “Kraftig Light.” Currently it is distributed in the St. Louis area but is made only in Wisconsin. He says that is about to change.  The word Kraftig is German for “powerful.” said Busch.

“As soon as we get enough sales behind us to be able to build a brewery we are going to build one in Downtown St. Louis.  All I can ask is hopefully for the support of the St. Louis beer drinker.” said Busch.

He calls Kraftig a mainstream beer, as opposed to a craft beer.   He explains a mainstream beer has only basic ingredients: barley, hops, yeast and water.  Kraftig is a classic German Lager.

Billy Busch, who doesn’t allow InBev/Anheuser Busch products in his home, told KMOX’s Mark Reardon he learned about building relationships and passion for the brand while growing up on Grant’s Farm.

KMOX © Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.

Comments (3)
  1. Gerald Urban says:

    More good economic news for downtown St. Louis and the beer taste great.

  2. Mike says:

    Aside from this beer not being very good (and I really wanted it to be good), the labels (regular and light) are too similar causing confusion in the fridge and the caps are identical which makes pulling one of a cooler of ice frustrating. Fix the beer first.

  3. Ed Golterman says:

    What I like about this is the laid-back attitude, its not life and death competition.
    This team is having fun with what they are doing. May be they can make a dent in the Downtown scowls. Loosen this town up a bit.

Leave a Reply

Please log in using one of these methods to post your comment:

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Listen Live