Fred Bodimer, KMOX Health Editor

ST.LOUIS, Mo. (KMOX) – Have you seen those new graphic anti-smoking ads on TV yet? Apparently a lot of Missourians have, and calls to the state’s Quit-line are way up.

Missouri Health Department’s Gina Terlizzi said the graphic ads appear to be working. A record number of people are dialed into the state’s anti-smoking Quit-line during March.

“The first two weeks of March versus the last two weeks of March we’ve seen almost a quadrupled number of calls coming.  From March 5 through the 11th, the first full week,  we had 110 calls, the second full week in March we had 106 calls, then the ad campaign kicked in and that third week in March we had  447 calls.”

Nationally, calls to the CDC’s quit-line are triple the usual volume since the ads began.

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