NORTHFIELD, Ill. (CBS St. Louis) — Kraft Foods is attempting to clean up the mess made by the accidental release of a controversial Oreo advertisement that features a breastfeeding baby.

The ad shows a baby feeding from an uncensored breast and holding an Oreo cookie in its hand.

“Milk’s favorite cookie,” it reads at the bottom.

A spokesperson from Kraft told CBS St. Louis that the ad was not intended for mass public consumption.

“We’d like to clarify that Kraft Foods did not create this visual,” a spokesperson said in a statement via e-mail. “In fact, this visual was created by our agency for a one-time use at an advertising awards program.”

The spokesperson added, “It was never intended for public distribution or use with consumers. And it has never run in Korea or any other markets.”

Cheil Worldwide, the advertising agency utilized by Kraft, has been credited with creating the design concept. (Warning: Graphic Image in Link)

Kraft, headquartered in Northfield, Ill., is known for the production of snack goods such as Wheat Thins, Ritz Crackers and Chips Ahoy! cookies, in addition to Oreos.

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