Michael Roarty, the former head of marketing for Anheuser-Busch, has died at age 84 following a heart attack at his home in Town and Country.

He is credited with creating the Anheuser-Busch “Know When to Say When” and “This Bud’s For You”, campaigns.

He was named to the national Advertising Hall of Fame, the St. Louis Media Hall of Fame.

Roarty’s family came from Ireland and Mike Roarty was grand marshal of the Dublin St. Patrick’s Parade in 1994.  Irish American Magazine named him Irish-American of the Year in 1994.

During his tenure as marketing chief of Anheuser-Busch, beer sales doubled and so did market share.

He was vice-president for marketing at the brewery from 1977 to 1990. He retired from A-B in 1994.

Visitation will be Wednesday from 4 to 8.pm at Bopp Chapel on Manchester in Kirkwood with funeral mass Thursday at 10.am at St. Clement of Rome Catholic Church on Bopp Road in Des Peres.

– Bob Hamilton, KMOX News


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