ST. LOUIS (KMOX) – We’ll no longer be able to say “St. Louis based” American Mustache Institute.

Group founder Aaron Perlut is stepping down as chair, and the new chair is moving the institute to Pittsburgh.

Perlut tells KMOX he’s proud of what’s been accomplished since 1989, “Now, not only do you see a higher percentage of American males wearing facial hair, but you also see products ad nauseum dedicated to the mustache.”

Perlut says he’s also proud of the money the American Mustache Institute has raised for charity and the establishment of the Robert Goulet Memorial Mustached American of the Year Award, “We started with a retired New York City police officer, and since have honored Major League Baseball players, firefighters, and philanthropists. It’s been very rewarding to see it take off.”

Perlut says the institute may be moving, but the Gateway Arch will retain its title as the World’s Largest Mustache.

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PITTSBURGH (AP) – They’re trying to keep a stiff upper lip in Missouri, but the ruggedly handsome truth is that the American Mustache Institute is relocating from St. Louis to Pittsburgh.

The Mustache Institute released the news Friday morning. The group calls itself the world’s only facial hair advocacy and research organization.

Pittsburgh City Councilwoman Theresa Kail-Smith says in a statement that attracting the Mustache Institute is a significant win “from an economic development and good looks standpoint.” A press conference at City Hall is scheduled for 11 a.m.

Pittsburgh resident Dr. Adam Paul Causgrove, the new president of the Mustache Institute, says Pittsburgh has a rich history of “accommodating the sexually dynamic Mustached American lifestyle.”

Pittsburgh will also now host the annual “Stache Bash” charity event, starting in October.

© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.


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