The Muny has got people talking, and it’s not about hot it was.
With the exception of one rainout the week of “Spamalot,” regular Muny patrons and those who hadn’t been there for a while, maybe never, were buying tickets to see what the fuss was all about. A full house was not unusual this summer at The Muny.
The best attended show of 2013 was “Mary Poppins.” 79,719 people came to see the production over 9-performances. “Shrek” came in second, followed by “West Side Story,” Les Miserables, “South Pacific,” “Nunsense Muny Style!” and “Spamalot.” Total attendance for the season was 383,485, which was a very healthy 6.4% increase over 2012. It seems the dynamic duo of Denny Reagan and Mike Isaacson is starting to gain some traction.
“The Muny followed the inspiration of Mary Poppins and flew high,” said The Muny’s President and CEO, Denny Reagan. “We had an 85% season ticket renewal. Audience response to this our 95th season was nothing short of spectacular.”
Backing that statement up was a 3.9% increase in new season ticket purchasers, a 44.8% increase in corporate season tickets, and an 18.7% increase in total ticket revenues over 2012. Annual contributions from all sources also increased a meaningful 13%.
“The gift of our audiences is pure and powerful,” said Mike Isaacson, The Muny’s Executive Producer. “I think it’s safe to say that The Muny is getting out the magic again.”
The magic for the 2014 season will be announced in October.