By Michael Calhoun

ST. LOUIS, Mo. (KMOX) — Square co-founder, Jim McKelvey’s, media tour touting St. Louis continued with an appearance on CNBC Wednesday. WATCH INTERVIEW HERE

He was on the cable network to promote his incubator for financial services startups, SixThirty.

SixThirty will fund four financial-service startups each fall and spring for a total of eight investments of $100,000 a year.

When anchor Carl Quintanilla asked if St. Louis has enough engineering talent to even support such an endeavor in St. Louis. McKelvey replied, “Oh yes!” Then he explained Launch Code, the recently announced effort to train more tech workers.

McKelvey noted that St. Louis is the second-biggest base of financial services companies, outside New York, and that the biggest challenge for financial services startups isn’t getting the technology down, it’s securing the relationships with banks to make their products work.


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