ST. LOUIS (KMOX) — Please go out and eat! That’s the cry from many restaurants in Missouri losing millions every time snow and bitter cold weather blanket the region.

Missouri Restaurant Association CEO, Bob Bonney, said he is not exaggerating when he says this winter season has had “disastrous” effects on almost every restaurant in the state.

“It’s especially painful when it affects weekend sales or other traditionally high volume days,” he explains.

And when the weather gets warmer Bonney says sales don’t double or triple to make up for lost profits. “Experience informs us that the lost sales are just simply gone forever.”

Since November, St. Louis-area restaurants have dealt with more than 20 days where snow, sleet or bitter cold temperatures grabbed headlines. About a quarter of which happen on the weekends.

Bonney says many restaurants are keeping their fingers crossed for good weather on Valentine’s Day.

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