Brett Blume (@brettblumekmox)By Brett Blume

KANSAS CITY, Mo. (KMOX) – When bright orange cones, flagmen, and even Barrel Bob just aren’t enough, MoDOT is turning to a new method to get in driver’s faces and remind them to slow down.

Actually, it’s more like get into their ears.

The L-RAD, or Long Range Acoustical Device, is a truck-mounted transmitter that can crank a safety message at more than 150 decibelsenough to blast through your windshield and overpower your stereo system.

Chris Redline with MoDOT’s Kansas City office says in this day of GPS and smartphones, they’re having to fight distracted driving more than ever.

“People are on their phones or doing something else and really not paying attention to what’s going on,” he says. “When you’re coming up on a work zone, you don’t have a lot of time to make a decision at 60 miles an hour, so we’re trying to find ways to get their attention.”

Redline says they’re going to start using the system in Kansas City as a pilot project, and if successful it could soon turn up in St. Louis.

(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)



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