For men, a clean-shaven face can mean a lot.

A new start to your day, a sense of confidence and, most importantly, a tradition men learn from a young age from their fathers.

Gillette has introduced Gillette TREO, the first razor engineered for caregivers to shave men who can’t shave themselves.

It handles like a paintbrush, making it easier for users to give a careful shave. The blade requires less water, helpful because many elderly men are shaved away from the bathroom. And the squeezable handle includes a scented gel, making the TREO a standalone shaving package.

The commercial tells the story of a son taking care of his father and describes shaving his father’s face as an honor.

Gillette’s lead engineer hopes to give elderly men a renewed sense of self-respect. “It’s clear when you watch carers looking after men in this condition that dignity is a huge part of it.”

Read full article here.


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