ST. LOUIS (KMOX) – Scottrade Center will eventually get a new name.

The St. Louis Blues are hoping to score a new naming rights deal. Right after TD Ameritrade acquired Scottrade, it was announced the name would come down. More than a month ago we took an in-depth look at the naming rights scene, and last week we asked Edward Jones‘ chief executive if his firm is considering a deal.

Managing partner of Edward Jones, Jim Weddle said, “I don’t know if another naming rights deal is on our radar.”

Now, there’s a leak that might give some more insight. A user on reddit posted a rendering of a renovated Scottrade Center with a new name across the front – Enterprise Arena. A source the Blues say was part of a sales pitch, and the team is making multiple sales pitches.

New Name For The Scottrade Center? from StLouis


Related story: It’s Scottrade Center Now — But What Will It Be Next Year?

Enterprise Holdings is one of the region’s biggest companies, and had agreed to a $158 million naming rights deal for a proposed Rams stadium that would’ve been called National Car Rental Field.

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